During a recent digital conference I had the pleasure of sitting next to Rachael Herrscher, Co-Founder and CEO of TodaysMama and Co-Organizer of the annual evo Conference focused on the evolution of women in social media. Well, it was a pleasure until she spotted the use of the word “Mommy” on the educational curriculum displayed on my laptop.
“Mommy is what my kids call me“, she protested by writing it down on a note page large enough for me to see from a NYC street corner (to prove it, see the image above). “I’m smart, tech savvy, grown up and have adult conversations…talk to me that way, market to me that way.” In short, she chewed me out.
Marketers have always used terminology less comfortable to the general public such as targeting or conversion but “Mommy Blogger” or “Mobile Mommy” (the term used in my curriculum) are thought to be broadly accepted and even a term of authorship authority. In fact, here’s a post from Mashable, the social marketing news leader, using the title, “The Rise of the Mommy Blogger” as early as May of this year.
Rachael pointed out how condescending the term can be to moms, regardless of their background, lifestyle or profession. Time to spread the word marketers.
And, to prove I’m evolving here’s The Mobile Culture’s now modified curriculum: