Remember the day you selected “Hide all by FarmVille” on Facebook? That was a good day. Friends among the 32 million monthly users of Zynga‘s popular game immediately lost the power to share the number of purchased cows on your news feed. We knew our friends were enjoying mindless fun, but still judged them for putting so much effort into something so intangible and non-constructive. Today, that’s all changing. We’re seeing more and more games that bridge our online and offline worlds for social good. Read more
