Little Lily Robinson’s customer service experience with Sainsbury’s produced 27,750 likes and 5,667 shares on Facebook (at the time of this post).
Goes to show that consumer’s are craving a “human touch of awesome” to their normally automated and impersonal experience with brands.
Read with care, respond with personality and reward with awesome and consumer’s will advocate for you.
Chris King (Customer Service Manager @ Sainsbury’s) now has his own Facebook fan page and rumor is Sainsbury’s is considering changing the name of Tiger Bread to “Giraffe Bread”.
