What’s more impactful: one person purchasing your product or one person sharing your product to their entire social network? We’re seeing the evolution of consumer social currency actually becoming currency.
Consumer Behavior: “I realize that my peer influence is worth something to brands”
Example: Pay with a Tweet
Marketing brands via mobile face two difficult challenges: First, gaining consumer attention on their personal and user-controlled devices where they act as singular gatekeepers. And second, ensuring ongoing consumer engagement.
So, what content best succeeds the two-pronged challenge?
The answer: Games. Simple, non-console required, instantly-accessed, incrementally-played, games. Read more
Page optimized by WP Minify WordPress Plugin
