#1: Social Payment Systems
What’s more impactful: one person purchasing your product or one person sharing your product to their entire social network? We’re seeing the evolution of consumer social currency actually becoming currency.
Consumer Behavior: “I realize that my peer influence is worth something to brands”
Example: Pay with a Tweet
#1: When tourists walk off the Staten Island Ferry they take a quick look around Staten Island then generally head right back to Manhattan. The ride tends to be much more impressive than the actual destination (no offense Staten Island). Similarly, brands considering QR Codes should focus on the “presence” (i.e. mobile website, Facebook “like”, mobile coupon) rather than the “path” (QR Code). Read more
Marketing brands via mobile face two difficult challenges: First, gaining consumer attention on their personal and user-controlled devices where they act as singular gatekeepers. And second, ensuring ongoing consumer engagement.
So, what content best succeeds the two-pronged challenge?
The answer: Games. Simple, non-console required, instantly-accessed, incrementally-played, games. Read more