Facebook Game ‘WeTopia’ Allows Players To Donate Real Cows

    Posted on January 21, 2012 by Mike in Posts | Leave a comment


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    Remember the day you selected “Hide all by FarmVille” on Facebook? That was a good day. Friends among the 32 million monthly users of Zynga‘s popular game immediately lost the power to share the number of purchased cows on your news feed. We knew our friends were enjoying mindless fun, but still judged them for putting so much effort into something so intangible and non-constructive. Today, that’s all changing. We’re seeing more and more games that bridge our online and offline worlds for social good. Read more

    8 Innovations in Mobile Marketing

    Posted on January 13, 2012 by Mike in Posts | Leave a comment

    #1:  Social Payment Systems

    What’s more impactful: one person purchasing your product or one person sharing your product to their entire social network? We’re seeing the evolution of consumer social currency actually becoming currency.

    Consumer Behavior: “I realize that my peer influence is worth something to brands”

    Example: Pay with a Tweet

    Read more

    Social Media Interns [Cartoon]

    Posted on January 11, 2012 by Mike in Cartoons | Leave a comment

    5 Tips for QR Code Campaigns

    Posted on December 20, 2011 by Mike in Posts | Leave a comment

    #1: When tourists walk off the Staten Island Ferry they take a quick look around Staten Island then generally head right back to Manhattan. The ride tends to be much more impressive than the actual destination (no offense Staten Island). Similarly, brands considering QR Codes should focus on the “presence” (i.e. mobile website, Facebook “like”, mobile coupon) rather than the “path” (QR Code). Read more

    7 Innovative Mobile Gaming Opportunities for Brands

    Posted on December 20, 2011 by Mike in Posts | Leave a comment

    Marketing brands via mobile face two difficult challenges: First, gaining consumer attention on their personal and user-controlled devices where they act as singular gatekeepers. And second, ensuring ongoing consumer engagement.

    So, what content best succeeds the two-pronged challenge?

    The answer: Games. Simple, non-console required, instantly-accessed, incrementally-played, games. Read more

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