The Mobile Culture http://themobileculture.com NYC-based mobile and social marketing consultancy Fri, 15 Mar 2013 18:33:41 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Broadcasting from the Basilicahttp://themobileculture.com/popepic/ http://themobileculture.com/popepic/#comments Fri, 15 Mar 2013 18:30:40 +0000 Mike http://themobileculture.com/?p=2048 Remember the flip phone? Image courtesy of NBC News

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]]> http://themobileculture.com/popepic/feed/ 0 The ‘Sip Heard Round the World’, Except at Poland Springhttp://themobileculture.com/polandspring/ http://themobileculture.com/polandspring/#comments Wed, 13 Feb 2013 18:41:44 +0000 Mike http://themobileculture.com/?p=2002 ‘The sip heard round the world’ flooded the Twitter-sphere last night when Florida Senator Marco Rubio sneaked in a quick taste of Poland Spring right in the middle of the official Republican response to President Obama’s State of the Union speech. Tweets that included the terms ‘Rubio’ and ‘water’ peaked at 57,466 mentions, far outpacing mentions for ‘Desiline Victor’, the endearing 102-year-old Miami voter Obama highlighted in his section on voting rights. Senator Rubio recognized the need for self-deprecation after a speech riddled … →

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]]> http://themobileculture.com/polandspring/feed/ 0 Should I Buy an iPad for my Elementary-aged kid?http://themobileculture.com/ipadforkids/ http://themobileculture.com/ipadforkids/#comments Sat, 22 Dec 2012 00:59:21 +0000 Mike http://themobileculture.com/?p=1920 A new study from Nielsen, which surveyed kids between the ages of 6-12, indicates that their most desirable gadget in the next six months is an iPad (48 percent). That’s up from 44 percent who wanted Apple’s tablet last year. Well, should I buy one for my kid? I don’t know. I’m a mobile marketer from NYC and no parent should listen to me. However, for parents who do take the plunge this Christmas I recommend embracing the technology rather than … →

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]]> http://themobileculture.com/ipadforkids/feed/ 0 How Much Time Americans Spend on Facebook, Hulu, Twitter (INFOGRAPHIC)http://themobileculture.com/socialmediausage/ http://themobileculture.com/socialmediausage/#comments Fri, 30 Nov 2012 23:42:50 +0000 Mike http://themobileculture.com/?p=1886 Credit: Socially Aware Blog, The Law and Business of Social Media

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]]> http://themobileculture.com/socialmediausage/feed/ 0 So You’ve Been Asked to Speak @ a Social Media Conference (Illustration)http://themobileculture.com/presentationtips/ http://themobileculture.com/presentationtips/#comments Thu, 08 Nov 2012 21:08:57 +0000 Mike http://themobileculture.com/?p=1871

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]]> http://themobileculture.com/presentationtips/feed/ 0 Death to Mommy Bloggershttp://themobileculture.com/deathtomommybloggers/ http://themobileculture.com/deathtomommybloggers/#comments Wed, 17 Oct 2012 19:45:03 +0000 Mike http://themobileculture.com/?p=1761 During a recent digital conference I had the pleasure of sitting next to Rachael Herrscher, Co-Founder and CEO of TodaysMama and Co-Organizer of the annual evo Conference focused on the evolution of women in social media. Well, it was a pleasure until she spotted the use of the word “Mommy” on the educational curriculum displayed on my laptop. “Mommy is what my kids call me“, she protested by writing it down on a note page large enough for me to see from a NYC … →

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]]> http://themobileculture.com/deathtomommybloggers/feed/ 6 Lexus brings a Magazine ad to Lifehttp://themobileculture.com/lexus-brings-a-magazine-ad-to-life/ http://themobileculture.com/lexus-brings-a-magazine-ad-to-life/#comments Wed, 10 Oct 2012 18:19:09 +0000 Mike http://themobileculture.com/?p=1747 Yes, print media is nearly dead but that doesn’t mean it still can’t become awesome. Physically layering old and new mediums together shows there’s still room for collaboration between the two. It just requires marketers to work extra hard, which is a good thing. You’ll find this interactive ad by Lexus/CinePrint for its new 2013 ES sedan in the October 15 issue of Sports Illustrated.

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]]> http://themobileculture.com/lexus-brings-a-magazine-ad-to-life/feed/ 0 8 Most Common Mistakes Fortune 500 Brands Make With Facebook Contenthttp://themobileculture.com/mistakesbrandsmakewithfacebook/ http://themobileculture.com/mistakesbrandsmakewithfacebook/#comments Mon, 24 Sep 2012 21:48:08 +0000 Mike http://themobileculture.com/?p=1709 Posting effective Facebook content on a daily basis can be difficult even for the biggest of brands. The following are the eight most common mistakes to avoid in order to get the most out of your social approach: 1) Not defining the social voice of your brand Fill out three columns that describe: “What’s our brand’s personality?”, “How would consumers define our brand’s personality” and lastly, “What is/should be our brand’s social personality?”. Note that one-on-one, daily interaction from brands cannot … →

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]]> http://themobileculture.com/mistakesbrandsmakewithfacebook/feed/ 0 The Right and Wrong Way to use Tech in Taxis: 2 Exampleshttp://themobileculture.com/techintaxis/ http://themobileculture.com/techintaxis/#comments Tue, 07 Aug 2012 18:49:18 +0000 Mike http://themobileculture.com/?p=1669 Since March I’ve hoped to hail one of the few NYC taxis piloting Square’s payment system accessed via iPads encased in metal sleeves. Only around 30 taxis have replaced their noisy backseat TVs with these devices so I’ve yet to find one. However, I did recently discover one taxi driver using Square for “unauthorized” purposes. Upon arriving at my apartment from JFK airport my driver pulled out a mobile phone with connected Square device and immediately passed it back to me in order … →

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]]> http://themobileculture.com/techintaxis/feed/ 0 Mobile Etiquette on Vacation [Fox News Segment]http://themobileculture.com/mobileetiquetteonvacation/ http://themobileculture.com/mobileetiquetteonvacation/#comments Wed, 06 Jun 2012 02:09:23 +0000 Mike http://themobileculture.com/?p=1614 Watch the latest video at <a href=”http://video.foxnews.com”>video.foxnews.com</a> Below is text from the original post by Kimber Crandall, Fox News: Who hasn’t been stuck on a plane next to the guy whose laptop screen makes the entire row bright enough for you to read a book – only when you were hoping to take a nap? Or there’s the know-it-all, annoying tourist in your group – who is looking up facts on his iPhone and trying to take over the tour of … →

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